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Ella by HRA Pharma - The chatbot for the morning after pill

Understand how we developed "Ella" a chatbot to consult women in stressful moments after unprotected sexual intercourse to become the most ever awarded healthcare campaign in Germany.

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+80%

of the users rated their experience with the bot as "very positive"

3.75%

of the users asked for additional human support

73%

of all user queries were understood by the chatbot

Together with

for