Get the Case Study

Ella by HRA Pharma - The chatbot for the morning after pill

Understand how we developed "Ella" a chatbot to consult women in stressful moments after unprotected sexual intercourse to become the most ever awarded healthcare campaign in Germany.

By submitting this form, I confirm that I agree to the collection and processing of personal data by Spectrm, as further described in the Privacy Policy.


of the users rated their experience with the bot as "very positive"


of the users asked for additional human support


of all user queries were understood by the chatbot

Together with